Economic Impact

Dozens of events are held each year at The Linc, JC Parks athletic complexes, and Capital Region MU Health Care Amphitheater. Event attendees inject revenue into the community when they visit local restaurants, shops, gas stations, hotels, and other amenities Jefferson City has to offer.

When a tourism-driven event like a sports tournament or a concert is held at a JC Parks facility, the entire community benefits from the economic impact. Both private and public sectors earn more when these events attract visitors, resulting in increased spending within the local economy and a higher yield in local tax revenue that is invested back into the community.

  • 0.25% public safety tax that supports police and fire personnel
  • 0.50% capital improvement sales tax that funds infrastructure and critical needs in Jefferson City and Cole County
  • 0.50% park sales tax that is dedicated to park improvements

Ever wonder how economic impact is measured? Three categories contribute to the calculation.

  1. Direct impact: revenue directly generated by the facility (tournament registration fees, ticket sales, concessions, etc.).
  2. Indirect impact: revenue generated by businesses other than the primary facility as a result of that facility’s event (hotel stays, restaurant/retail transactions from event participants, etc.)
  3. Induced Impact: revenue generated by the spending of the facility employees (household expenses like housing, groceries, utilities, etc.).

Economic impact is calculated using Destinations International event impact calculator and Americans for the Arts Arts and Economic Prosperity Calculator. Between 2021 and 2023, over $14.1 million of economic impact has been generated by events held at Binder Park Sports Complex, Optimist Sports Complex, 63 Diamonds, Vivion Field, Lions FieldThe Linc, and Capital Region MU Health Care Amphitheater.

When considering the complete roster of events and programs held at JC Parks not included in the calculation, that number significantly increases.


Economic Impact in 2021

The Linc $2,295,837
Athletic Complexes $1,464,067
CRMU Amphitheater $447,857


Economic Impact in 2022

The Linc $2,835,866
Athletic Complexes $1,266,073
CRMU Amphitheater $521,198


Economic Impact in 2023

The Linc $3,555,580
Athletic Complexes $524,467
CRMU Amphitheater $1,247,476